Social media allows us to remain connectd
Social media is not just meant for broadcasting information to a particular audience, it goes much further, and enables us to connect and communicate. This is a type of medium where traditional approaches may not work or get accepted. People normally use the Internet to get information, but more importantly, to be positively connected with people. But despite this, people still seem confused about how to use different social media channels effectively. Let us find out how people engage with others through social media.
Social media is such a gigantic field that you can easily get sucked into the vortex, moving from a shiny object to post, to tweet, or to update your profile with a nervous feeling of FOMO (Fear of Missing Out) that if you don’t see everything, you will likely miss something very important. Just relax! This is not going to help you. Try to manage efficiently by setting strict parameters by designating time to review all your social media channels, and follow the routine religiously.
The art of listening
Google Alerts, SocialMention and Tweetbeep are chargeable monitoring services that send you alerts. Use these alerts to take care of more important conversations that deserve your attention. Try to listen carefully your streams on Facebook, Twitter, LinkedIn and similar platforms. It’s not as if you need to read everything but whatever you do read, give it a serious consideration.
Replies are crucial
Always ensure to give meaningful responses to others if you wish to make a lasting impact on these channels. You must remember, every time you reply to something will give you an opportunity for greater connection. So, think carefully before giving your replies and ask yourself — Am I making sense? Will my friends, fans and followers relate with it? And if the answer is “no”, why do it in the first place?
It’s natural for human beings to expect recognition and appreciation. This kind of recognition on social media channels comes in the form of likes, comments, retweets, and shares. When someone posts something interesting, we also want to be noticed. Therefore, by liking and sharing what others have posted, you are giving them credit that it deserves, and that reflects positively on your part.
By commenting or sharing on other’s posts, you are also giving people a chance to follow you or engage with you. Usually, people try to expand their Twitter account by following a lot of people thinking they might return the favour, but then they need a very good reason for why people would follow them back. The trick lies in adding more value to attract more followers.
You are there on social media for a reason. Either you want to say something or to sell something. You may be focused on your own objectives and targets, but when you enter social media space, the focus needs to be on each person you’re trying to reach. Now, some people may not mind your broadcasts of news, blogs and information and a few may even like them. Actually, most people are using Facebook, Twitter, Instagram and other networks to get connected with people as well as to discover useful information. Alternatively, there are also newer players in the field such as Houseparty, Trell, CoNnEcTd, Helo, and Vero. Embrace them, and get connected.